Merchandising Promotions - Specificness Is The Important Key To Marketing Victory
I have consistently believed that marketing campaigns were widely applied but not quite well executed. Merchandising marketing in some ways is a basically good plan for a large variety of things. You are able to give away pencils, hats, or other small trinkets with your trademark name on it. This is a method to spend minor money on an ad campaign that will generate some extent of name recognition. The question of how effectual these merchandising merchandising promotions are is open, however. If I open my junk cabinet, I will see dozens of merchandising pens and pencils in there, but I could not tell a single product right off. Unless you sell something such as stationary which people associate with pens, these form of marketing giveaways are nothing but a waste of money.
In my humble opinion - and I always tell my customers this - niche marketing campaigns should only be done for distinctive purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing advertising must be carefully tailored. Just going out in to a public plaza and holding a contest or giving away a product will not generate any business for you at all. You need to think strategically.
One of my favorite places to do niche marketing campaigns is at nightclubs and bars. When people are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, food, drink mixers, or just T-shirts, people will get focused on your merchandising campaign. If they get to come home with a keepsake of their night, they will forever correlate it with the fun of going out drinking with friends. This is what successful merchandising campaigns try to do - create those versions of positive associations about your product or brand name.
Hot summer time afternoons are also a great time for marketing campaigns. If you are willing to spend a few thousand dollars giving away free drinks in a crowded community place, people will absolutely love you. Even if you're giving out something that does not strictly go along with the weather - such as a salty snack - people will still be thankful as long as they get a bit of water with it. If you can catch people at an unguarded moment, you can get their brand loyalty before they even know what hit them. That's what lucrative merchandising promotions are all about. Leave the brand-name pens at home!